by Mavis Amouzou-Akue
If you have been online for long, you know that one of the keys to success is in your email list. You can have a beautiful web site, a great product or affiliate connections, and lots of traffic, and still not make much money online. And that is what you are here to do, right?
Experts tell us that is takes as many as 7-10 connections with a new potential client before the average one will purchase. What that means is that if you are just sending traffic to your web site without adding that traffic to your email list, you are probably losing most of the business you could be generating.
Think about it this way. If your web site converts at 1% and the average buyer purchases after the 7th contact, you are probably losing 3-4 sales for every one you get. That 1% conversion rate should probably be 3, 4, or even 5%.
How to do it? Use a squeeze page as an entry page into your site. What that means is that in order for your traffic to get into your site, they must give you their email and name. In exchange, you will send them a free ebook or free newsletter or free report, etc.
Sure, you will lose a few who will not offer their information, but you should capture info from most of the traffic you get. This way you can email them repeatedly until they purchase, rather than the one-shot opportunity you get with your current web page.
So how do you turn this list into a super highly responsive list?
You must send them very useful and free information the first few mailings, and then send useful information regularly forever after that. Do not send them a blatant sales message every contact you have with them. Give them many good reasons to continue to open your mail. If they do not open your mail, they will not purchase through your email campaign. I know that sounds rudimentary and common sense, but I think we have all probably made a few silly mistakes in our internet marketing. In our haste to get someone to buy something, we are constantly bombarding our email list with sales offers. Sure, you have to do it to get sales, but if you want to keep your list responsive, you must send them useful information; stuff they can apply immediately.
Get them used to clicking through links in your emails. Offer free tools, but they have to click through to get them. Why? It gets them comfortable with your emails and with clicking. Then when you have a free trial you want to expose them to, they will click through on that, and you will make money.
This is a no-brainer---but it doesn't always happen---use the same sent-from address on all your email. Why?Because people open mail from YOU because they like and trust YOU. If they do not recognize your address they will not open your email.
Test everything you do.
Test three things specifically.
1) What is the open rate of your email given a specific type of headline?
2) What is the click-through rate of your email given a style of letter?
3) What is the open rate of the following email?
That last one is pretty important. If your reader reads a lousy email from you, they may be less likely to open the next one from you. You must study your list and your list dynamics to create responsive list.
Make Money On Demand - The Secret
by Mavis Amouzou-Akue
If you have been online long, you have heard the phrase, "the secret is in the list". You have also probably been advised that niche buyers spend more than untargeted buyers.
The secret IS in the list. Without a list, all you are really doing is playing the odds when you send someone to an affiliate site. Or even your own site. You are just living with your conversion rate. But imagine if you could double or triple, even quadruple your long-term unique visitor conversion rate by having all your visitors on your personal list. If they don't buy the first time they reach your site (or your affiliate site), you can send them to your site again and again in the future.
Now, the idea that niche buyers spend more than untargeted buyers is probably correct, but not in the obvious way. You see, a buyer is a buyer. The key with niche lists is that you can promote a specific product to the niche. Imagine you have a large list that is theoretically comprised of 10 niche buyers. If you mail that list an offer, you will only hit the niche buying point of 10% of the list. But if you had that list broken down into 10 lists, you could mail each of the niches an offer that is designed for their niche---and your conversion rate would be 8-10 times higher!
So how do you do it?
First, if you want to create a list of niche buyers, you must target each of the niches. For example, if you currently have one squeeze page for all your leads, but you know that your leads come from a variety of sources, each with a slightly different niche focus, you could create multiple squeeze pages and direct each source of traffic to the squeeze page designed for that niche. Assuming you have 10 sources of traffic, you would develop 10 niche mailing lists--each of which you would mail and test separately.
Second, if you want to create buyers out of your niche lists, you must develop a relationship with the people on your list. You cannot simply ask for the sale the very first time you meet them! You must get to know them, let them get to know you, and then, once trust is developed, recommend an affiliate product (or your own product).
Third, you must start with easy purchases first. Give the subscriber the opportunity to "purchase" a product from you for nothing, or for 99 cents. Now they are your own buyer, they paid you and received the product you promised. They are developing trust in you! Next, maybe you promote a 10 dollar product, and again deliver a phenomenal product. The final step might be a 100 dollar product, or even a 1500 dollar super-product.
Now you have real buyers! Of course, you conversion rate will be lower as the product price goes up, but it will be much higher now that you have primed your customers and provide lots of great content in exchange for their payments.
If you have been online long, you have heard the phrase, "the secret is in the list". You have also probably been advised that niche buyers spend more than untargeted buyers.
The secret IS in the list. Without a list, all you are really doing is playing the odds when you send someone to an affiliate site. Or even your own site. You are just living with your conversion rate. But imagine if you could double or triple, even quadruple your long-term unique visitor conversion rate by having all your visitors on your personal list. If they don't buy the first time they reach your site (or your affiliate site), you can send them to your site again and again in the future.
Now, the idea that niche buyers spend more than untargeted buyers is probably correct, but not in the obvious way. You see, a buyer is a buyer. The key with niche lists is that you can promote a specific product to the niche. Imagine you have a large list that is theoretically comprised of 10 niche buyers. If you mail that list an offer, you will only hit the niche buying point of 10% of the list. But if you had that list broken down into 10 lists, you could mail each of the niches an offer that is designed for their niche---and your conversion rate would be 8-10 times higher!
So how do you do it?
First, if you want to create a list of niche buyers, you must target each of the niches. For example, if you currently have one squeeze page for all your leads, but you know that your leads come from a variety of sources, each with a slightly different niche focus, you could create multiple squeeze pages and direct each source of traffic to the squeeze page designed for that niche. Assuming you have 10 sources of traffic, you would develop 10 niche mailing lists--each of which you would mail and test separately.
Second, if you want to create buyers out of your niche lists, you must develop a relationship with the people on your list. You cannot simply ask for the sale the very first time you meet them! You must get to know them, let them get to know you, and then, once trust is developed, recommend an affiliate product (or your own product).
Third, you must start with easy purchases first. Give the subscriber the opportunity to "purchase" a product from you for nothing, or for 99 cents. Now they are your own buyer, they paid you and received the product you promised. They are developing trust in you! Next, maybe you promote a 10 dollar product, and again deliver a phenomenal product. The final step might be a 100 dollar product, or even a 1500 dollar super-product.
Now you have real buyers! Of course, you conversion rate will be lower as the product price goes up, but it will be much higher now that you have primed your customers and provide lots of great content in exchange for their payments.
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